From a different angle

Think social! Social Media Management & Marketing Consultancy.

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Welcome to my blog!

Social media, marketing and customer service are my passion, and I'm so excited to share my view, tips and how to's with you all!

With any questions or comments you might have, please don't hesitate to contact me!

[email protected]

Think SOCIAL!

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How to run a #Facebook contest on your biz page, without breaking the rules!

Posted by TDF2B on June 23, 2016 at 4:45 AM Comments comments (2)

How to run a #Facebook contest on your biz page, without breaking the rules!

Running a contest on Facebook is a good strategy to draw attention to your business, enhance your reach, reward fans and grow your database to assist your email marketing efforts. Who doesn't like getting something for free right?

 

Here is the problem I see on Facebook daily- Brands run contests while breaking all the rules possible set up by Facebook. The response I get from clients and business owners when I point this out to them? Everyone is doing it, no one follows the rules, and Facebook police doesn't exist..

 

Just because everyone is doing it, it doesn't mean you should follow! You should check the TOC before you post or interact on any platform. And it's TRUE- Facebook shuts pages daily due to breaking their TOC.

 

You might not see it but Facebook gives no warning, your page will be shut down and it might take time or you might be lucky and not caught. However, if you are caught it's over. I know it's tempting but considering how much time and effort goes into building a community online & growing your business, I don't think it's worth the risk.

 

The rules (most broken) you should follow:

 

1. Facebook does not allow using user's private timeline as a condition to enter contests. Think about these examples: SHARE this post / page on your timeline. TAG friends in this post to enter. LIKE this page to enter. All these are considered as using the private space of users and it isn't allowed- Don't do it!

 

** You can get creative and invite and encourage people to share & like if they wish to. It just can't be a condition.

 

** Tagging breaks another Facebook rule: "You must not inaccurately tag content or encourage users to inaccurately tag content." Meaning: Don't encourage people to tag themselves in photos if they aren’t in the photo.

 

2. A brand has to post in the original contest post the official entry rules, offer terms and eligibility requirements such age and residency restrictions ( you also have to comply with government rules with regards to prices offered), and you have to add a Facebook disclosure which is a complete release of Facebook by each entrant or participant. Users need to know the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

 

3. Asking users to upload YOUR page's cover image on to their own timeline to enter a contest. Nice trick but still very much against the rules.

 

This is actually just like tagging, it's in violation of another basic rule of using Facebook: "All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines."

 

Breaking the rules also doesn't assist your marketing efforts in general and your end goal in particular which is converting fans into paying customers.

 

This is why:

 

First off people might tag and share your post to try and get free stuff however, it will be deleted or hidden from their timeline soon after. No user will turn their timeline into a billboard for random businesses therefore, your content will not be visible to others. Secondly, people get very annoyed when brands and even their friends tag them in random images or posts, leading them to reporting it and increasing the chances of Facebook reacting to it. And thirdly, it looks unprofessional and not well thought out which is never a good reflection on a business.

 

Run a contest the right way, think it through so it benefits your business long run as well. For all the rules click: https://www.facebook.com/page_guidelines.php#promotionsguidelines

 

Have any questions? Drop me a line at: [email protected]

 

Diti Asiag

 

www.fromadifferentangle.com


5 things you should stop doing on #Facebook right now!

Posted by TDF2B on June 23, 2016 at 4:40 AM Comments comments (0)

5 things you should stop doing on #Facebook right now!

Though you might not be able to see it right away practices just as the ones I'm about to mention, can damage your brand, marketing efforts as well as your professional reputation on Facebook. Not to mention these are guaranteed to get your page or personal profile suspended or shut down and no, Facebook does not give a warning like most people believe.

 

Which so call marketing strategies should you stop using?

 

1. No.1 strategy I see which doesn't help your marketing efforts one bit is when you create your business page and invite all your friends to like it. Your friends might like your page as a courtesy to you or because they want to support you however, besides the fact that your friends most probably already know what you do for a living, there is very low chance for engagement on their part within the community you are trying to establish, low engagement hurts your ranking. Its also very likely they will not enjoy being nagged or being viewed as just another possible business lead. Business and friends on Facebook should be separate. Personally, I don't appreciate being invited to pages which I'm clearly not a part of the target group. This tactic is used partly because business owners still focus on like numbers, instead of quality likes meaning actual business leads!

 

Take away: It's fine to invite friends to like your page but ONLY when it's truly relevant to them. Some pages I know have more then 50% friends who liked their page, meaning that you as a page owner, is wasting valuable time and marketing efforts on fans then will never become leads.

 

2. STOP spamming different groups and other pages timeline with your sales pitch and URL, not to mention the "Please like my page.." posts. It will only get you blocked and reported.

 

3. STOP doing business using your personal profile! There is a place for everything and practices such as sharing all your sale / work updates on your profile for example...It's a no no I'm afraid. ANNOYING! Your profile should be private, don't spam your friends. And since this is also against Facebook T & C, your profile will be suspended because of it! It just happened to two business owners I know, it took them months to be allowed to re join Facebook.

 

Take away: As a business you will gain much more if you create a page. So many tools such as ads will become available for you to truly build your business community. You can share the occasional update from your page to your personal profile to keep your friends in the loop (just in case), use the milestone and notes option instead.

 

4. Facebook (like) parties- Just don't do it! Remember, to succeed you must concentrate on Quality and not quantity. Such LIKE parties are normally hosted on big pages looking to enhance their own popularity at your expense. You are invited to share your page's URL with a short description on the party thread, and the rule when you join is that you must like everyone on there...Leading many times to hundreds of likes that are only spamming your page, and hurting it's ranking. This is basically a dis-service to both sides as they are both gaining likes however, most likely are irrelevant and will never visit your page, engage, share or become an actual lead. Basically it's spamming your own page with empty likes.

 

Take away: It's better to have 500 likes which hit the mark of your target group and that indeed have an interest in your product or services, meaning there's a chance of conversion then 20,000 likes who simply don't belong there. This also means all your marketing efforts will be in vain as your real target group isn't a part of your community.

 

5. Stop trying to find shortcuts. There are none..Provide quality content, solve a real problem for your target audience and you will succeed.

 

Just because other people are doing these things, it really isn't a good enough reason for you to follow in their footsteps.

 

Facebook is a social platform so THINK SOCIAL!

 

Your turn..

 

Diti- [email protected]

 



Basic Guidelines to #Facebook Advertising.

Posted by TDF2B on June 23, 2016 at 4:40 AM Comments comments (0)

Basic Guidelines to #Facebook Advertising.

There are a number of options available for brands to use to advertise on Facebook.

 

Boost a Post:

 

Boosting a post is very easy to do and available for any post on your page’s timeline. All you need to do is click Boost Post in the lower right corner of your post. When you click Boost Post, you have the option to choose either pushing the post to “People who like your page and their friends” or “People you choose through targeting.” You'll also be able to set your budget. Choose this option when your goal is to reach more members, already in your community. Keep in mind, targeting in this case is limited. When you choose a targeted boosted post, it’s typically to drive traffic to your website where you should have a strong call to action or purpose. As well as enhance your reach on Facebook.

 

Promote a Post:

 

Another way to push a post into the news feed is to use the Ads Manager or Power Editor to promote a post. The benefit of promoting a post is that you have more targeting, pricing and bidding options. To promote an organic post on your page go to your Ads manager and select Page Post Engagement. Use the drop-down menus to choose the page and the exact post you want to promote. When you click Continue, you'll see that the Page Post Engagement option gives you more targeting options and you can even use a conversion pixel if your post is sending traffic to your website where you've installed a conversion pixel.

 

Dark post:

 

Dark posts are basically unpublished posts that will not show on your timeline. These types of posts are good for people who are comfortable with Power Editor. So why use a dark post? One advantage is that it doesn’t appear on your page’s timeline. Your community will not see it as a regular update in their news feed, instead they'll see it only as an ad. That’s particularly handy if you're doing split testing for several types of posts and you don't want to inundate your audience with similar posts all in a row.

 

Take away: Many marketers are using the boost post option because it’s easy and accessible. It’s located right on your page’s timeline and can be done with two clicks. But it’s not always the best option to reach the perfect audience. I think that most people should be using the promoted post option because it allows more control over who sees your ad and how you pay for it.

 

Facebook ads:

 

There are two different options for creating a Facebook advertisement — the Ads manager or Power editor. Once you feel comfortable with creating Ads with the Ads creator, it could be time to move on to Power Editor. This tool has a handful of features not available in the Ads creator, such as:

 

Developing and advertising dark posts.

Filtering your view by campaign, ad set or any tag you create

Creating bulk advertisements with the ability to import and export excel docs

Using the Audiences selection to make “Saved Target Groups,” “Custom Audiences,” and “Lookalike Audiences”

Step 1- Choosing a Facebook Campaign Objective: Page Post Engagement. Page Likes- Get Page likes to grow your audience and build your brand. Clicks to Websites- Get people to visit your website. Website Conversions- Get people to perform certain actions on your site. App Installs- Get people to install your mobile or desktop app. App Engagement- Get people to use your desktop app. Event Responses- Increase attendance at your event. Offer Claims- Create offers for people to redeem in your store.

 

Step 2- Choosing Your Campaign Budget.

 

Step 3- Choosing Your Facebook Audience. Here lies the key to your ad success! Facebook has a fantastic ability to segment an audience. Here are a few ways you can segment an audience on Facebook: Location, age, interests, gender, languages, education level, relationship status, political views and whether or not they are connected to your page. Facebook also gives advertisers the ability to upload their own information in order to make Custom Audiences. With Custom Audiences you can target users by using email addresses, phone numbers, User IDs or people who have visited your site. You can then take these Custom Audiences and have Facebook create “Lookalike Audiences” based on the demographics they all share.

 

Step 4- Choosing a Placement for Your Ad. Facebook Newsfeed. Facebook Mobile News Feed & Facebook Right-Hand Column Advertisements.

 

Thanks for reading, feel free to contact me with any questions you might have- [email protected]

 

To your success!

 

Diti.

 


#Customerservice on social: Not IF - HOW!

Posted by TDF2B on June 23, 2016 at 4:40 AM Comments comments (0)

#Customerservice on social: Not IF - HOW!

Customer service offered by businesses online these days is a far cry from where it should be. Brands don't yet seem to care or understand their customers & their expectations regarding what they consider reasonable not to mention great customer service.

 

A professional customer service channel needs to be setup on social channels in an efficient way for every business. It's time for businesses to understand they must offer quality customer service even more on social because that's where people are looking for it, it's where they let it all out..

 

Basic fundamentals:

 

1. Customers and potential customers these days will turn to social media first either to check what is said about you and your brand experience, and to file a complaint or inquiry. The problem I see and have experienced myself is that there isn't one team-one channel that deals with this issue. Customers are being referred from one place to another which makes the whole process lengthy and annoying. Hardly the aim of customer service..

 

I filed a complaint with a very large travel organization, going to their Facebook page was the easiest and fastest solution at the time and though they replied within reasonable time, they said they can't really assist me and referred me to their website to fill out a form which was not working, and then gave me an email address. This was ridiculous to me mostly because I was already talking to someone!! Instead, it took close to five months to resolve the problem clearly making me upset I had to chase them for all these months.

 

2. RESPOND! Brands from small to big, do not respond to what is either said about them or to them.

 

3. Listen- Don't go on the defence immediately- know when to say: "Sorry we messed up let us make it up to you!" Sometimes that's all a customer wants to hear!

 

4. Be transparent. Let your customers get to know you as well as your brand better.

 

5. Make sure to follow up on reviews, complaints, comments and messages.

 

6. Make it easy for people to be able to get in touch with you.

 

Awesome customer service can go a really long way.

 

To your success!

 

Diti Asiag- [email protected]


How can you draw more attention to your #brand on #socialmedia ?

Posted by TDF2B on June 23, 2016 at 4:35 AM Comments comments (0)

How can you draw more attention to your #brand on #socialmedia ?

We already know that 'Create my profile and they will come..' doesn't work. What does work is LIVE apps. Video content shared in a way that provides you as well as your following, with real time together using visuals which has the best engagement rates out there.

 

You have a great way to actually show your brand, share behind the scenes, host events, Q & A sessions and more. In addition, since over 55% of users access their social platforms using their mobile phones, this way combines all these aspects together.

 

Examples of apps you can integrate into your marketing strategies:

 

1. Livestreaming 2. Periscope 3. Snapchat 4. Meerkat 5. Video blogging

 

6. Live Twitter parties 7. Webinars 8. Podcasts.

 

Depending on what type of business you have, you can find the perfect apps to use matching your needs.

 

And have fun while you do it :-)

 

Diti Asiag,

 

www.fromadifferentangle.com / [email protected]

 


Is your #Facebook fan page up to scratch?..

Posted by TDF2B on January 19, 2016 at 8:00 AM Comments comments (0)

A question I get asked many times over by business owners- "We have created a Facebook page for our company / brand however, it's not getting responses".

 

When working with new clients I always start with conducting an audit of the social media profiles the brand has online. Here is a list you too can use to audit your own Facebook page, you can then determain whether your page has a good foundation.

 

1. Cover image: Is it a quality image showcasing your brand accurately? Are you following T & C Facebook has in place? For example, did you know you are not allowed to have contact details on it such as email & phone number? Make sure it's the right size so it's viewed well.

 

For the updated sizes, click here: http://www.socialmediatoday.com/social-business/2016-social-media-image-size-cheat-sheet Thanks to Social media today for the update!

 

2. Profile image: Make sure this is the right size as determained by Facebook. I recommend your profile image show your logo. It helps to enhance brand recognition.

 

3. Create your unique URL so your page comes up better in Facebook search.

 

4. Very often overlooked- The About section. Make sure it's filled in, in full. Including your mission, milestones, awards, education, long description and more.

 

5. Are you using the right keywords in your page's About section ( long & short description).

 

6. Make sure your other social profiles are added such as Twitter.

 

7. Make sure you are using a methode of collection emails from your fans. Build your database for future email marketing. If you have a newsletter, add a subscription option.

 

8. Utilise well the Çall 2 Action button Facebook has introduced.

 

9. Create a varity of helpfull content. Keep in mind organic vidoe is the best way to reach your fans these days.

 

10. Make sure you chose the right page catagory and subcatagory.

 

If you have any question feel free to drop me a line: [email protected]

 

Good luck!

 

Diti Asiag.

How to #Network further..

Posted by TDF2B on January 11, 2016 at 6:35 AM Comments comments (0)

Networking is essential in this day and age. It's an important business skill we should all master. Behind many success stories you'll hear the phrase- "It's not what you know, it's who you know."

 

For some people it comes easy, more natural to participate in networking events. Especially those of us who are a people's person at heart. However, not everyone is a smooth talker comfortable with making small talk with people they have just met..

 

The key is what your preception of what networking really is. Networking is basically meeting new people in a social setting, it's a social event with a business element to it. Though that should not be your main focus. In many networking events I attend, I meet people coming in thinking it's about promoting their business as much as possible as fast as possible- Completely missing the point I might add. They come up to you and immediately start selling themselves handing out their business card ( never asking for yours in return)... The one question they do ask is what do you do?.. And if that's not within the target group they are aiming for, they simply walk off in search of the next victim so to speak.

 

Remember, each person / business owner attending the event with you might not need your services right there and then however, if you lay a fundation for a personal relationship they will remeber you when the time comes. Not to mention they have a whole network that might need such services. Focusing only of selling yourself will get you no where in this case.

 

Why do we get nervous during such events?..One way to tackle this issue is to come prepared. Think in advance for example about a few open questions you can use to strike up, or get he conversation going. Also think about what it is you feel people should know about you when they first meet you.

 

Once you're in, take a look around you and start by joining groups as opposed to couples talking. It takes the awkwardness away.

 

Networking is not about meeting as many people as possible or collecting business cards. It's about engaging with people, getting to know them and them you, on a personal level. This kind of first impression will stay with them well after they forgot your "sales pitch" and threw away your business card, as people tend to do when someone showed close to zero interest in them.

 

Build relationships with people! Work the room :-)

 

Why not bring a friend to make it easier on yourself or better yet, a fellow entrepreneur?

 

Don't make it all about yourself! It's about connecting with people rather then getting the word out about your business. Show interest in the person you're speaking with, ask questions but most important- Listen! And as I say, just be yourself and just enjoy yourself!

 

 

The 10 commandments of #Facebook

Posted by TDF2B on November 3, 2015 at 7:00 AM Comments comments (0)

The 10 commandments you should follow to achieve success using Facebook to market your brand.

 

1. Think social! Just like you would in real life when meeting with new people.

 

2. Don't be afraid to show your personal side. Remember, people connect with people first, brands second.

 

3. Always add value for your fans!

 

4. Be consistent.

 

5. Content is KING & engagement is QUEEN.

 

6. Stay tuned and really listen to your community. Hearing feedback directly from your customers and prospective buyers hold great value for your brand, if you listen..

 

7. It's not about you!

 

8. Have a clear goal, plan & strategy in place before getting started.

 

9. Facebook is not about push marketing.

 

10. Acitivate your community keeping things fresh and interesting. Don't just collect likes. It's about quality, not quantity.

 

To your success!

 

Diti Asiag.

 

[email protected]

14 Tips For a Killer #Facebook Business Page!

Posted by TDF2B on October 22, 2015 at 6:55 AM Comments comments (0)

Create a business page on Facebook and the customers will come..That would be awesome however, it's simply doesn't happen that way.

 

Social media just like any other form of marketing needs setting goals, planning, having a strategy, investing time and running ads.

 

Did you know there are around 40 million active pages on Facebook? So what will set your page apart from your competitor? Getting through all that "noise" remains a daily challenge. Having your page set up properly is where it begins.

 

The foundation so to speak of your page is the first place to start. Many of these are widely overlooked by many brands having a brand page on Facebook. Attention to detail is very important in this case.

 

So what are the keys to creating a killer page?

 

1. Cover image: Your cover image should represent your brand to a T, a billboard for your business. This is the first image a visitor and potential customer will see. Make sure it is a quality & colorful image, make sure it's the right size as set by Facebook so it will fit and look well for mobile users a s well. Make sure you add a short but to the point discription and a link to your website for more details. You should update it at least once a month to keep it fresh and engaging. Social media is dynamic and so should your page be. Make sure you comply with the T & C so don't display a phone number on the image. You can always add that in the photo discription.

 

 

2. Profile image: This image is the one people will see when you post, comment and like so make sure it is relevant to your brand. Use your logo for example. This will help enhance brand recognition and brand awarness.

 

3. Claim your business URL.

 

4. The 'About' section of your page: I see it only too often when this section is only partly filled in if at all. Missing key information your clients need and want to know about is missing, and it looks unprofessional as well. Make it as easy as possible for people to learn about your brand and what you can do for them. Fill in all the tabs keeping search keywords in mind.

 

5. Choose the right page category and don’t forget your sub category as well! Make it easy for your business to be found on Facebook.

 

Local business or place: If you have a store, a restaurant or an office with a physical address people can come to. People can check in when visiting. This will show on their feed for their friends to see enhancing your exposure.

Artist, band, or public figure.

Company, local business, organization, or institution.

Entertainment.

Brand or product.

Cause of community.

6. Utilise your 'Call to action' button: Facebook has launch a while back a 'Call to action' tab offering a few options, depending on your goal you can choose from these options:

 

Call Now

Contact Us

Send Message

Use App

Play Game

Shop Now

Sign Up

Watch Video

This a great tool to use to drive traffic to your website / webshop, add subscribers to your newsletter as well as get more leads for email marketing campaigns and upgrade your customer service!

 

7. Be consistent! Have a clear goal set for your page, create a content plan & strategies to go with it. Make sure your posts are relevant to that and consistent. I recommend posting twice a day six days a week. In my professional opinion posting more then that per day unless you have a major event for example, is too much it only annoys people when you take over their news feed.

 

8. Make your content visually attractive.

 

9. Mix up your content. Always go for quality and not quantity! Experiement with what type of content works best for your page. Keep it fresh and entertaining. Types of content to consider:

 

Photos.

Videos- This is the hottest type of content on Facebook. Facebook promotes organic video posts more then any other. Fans also react and engage with this type of post the most.

Share your blog posts and newsletters.

Share relavnt links.

Offer value to your fans in the form of 'How to' tutorials for example.

Behind the scenes.

Add on ocassion a personal touch so people get a feel of who stands behind the brand. People relate to people first, brands second.

Ask fans questions, create a poll or ask them for feedback is always a good way to go.

Motivations quotes.

Fun memos.

Relevant industry / niche news.

Run a fun contest for your fans.

10. Engage and respond to your fans! Always respond to likes and comments, answer messages & posts shared by visitors. I see it all the time, brands seem to completely ignore their fans, hurting their brand's reputation in the process and offering poor customer service.

 

11. Stay on top of trending topics, using it (carefully) in your content as well.

 

12. Use Facebook ads to get started and reach your target group.

 

13. Add the like box to your website.

 

14. Acquainte yourself with your page's insights so you're on top of what works and what doesn't. Adjusting it accordingly.

 

Time to give your page the look over and update it!

 

Do you need any help or guidence with your Facebook efforts? Would you like me to audit your page? Please feel free to contact me! :-)

 

Warm regards,

 

Diti Asiag,

 

[email protected]

 

 

#Marketing Strategies You Should Implement In Your Business!

Posted by TDF2B on October 9, 2015 at 7:10 AM Comments comments (0)

“Don’t build links, build relationships!” ~ Rand Fishkin.

Creating a successful marketing plan doesn’t necessarily mean it should burn a hole in your pocket. Great marketing is often found in the small details and simple creativity therefore, it’s not a big budget you should be relaying nor concentrating on.

These are some key strategies which take place behind the scenes so to speak, they involve mostly you, your staff and other business owners in your area & niche. Very effective and it won’t cost you an arm and a leg.

Let’s get started!

Joint Ventures- These are marketing actions you take together with other (relevant) business owners in your area. This is a strategy I recommend to all business owners by the way, it does bring great results! This strategy is about creating a WIN WIN situation for both businesses, combining strengths, reducing risks and sharing costs.

A bonus product of joint ventures is that it helps to develop brand and customer loyalty, and reaching a new audience.

I used this tactic in one of my businesses and it proved to be a major force to both growing my business, reaching new people and offering an extra to my existing clients which they really enjoyed, needed and therefore appreciated.

Of course, you’re helping your fellow entrepreneur in the process.

On a large scale big multinationals also combine forces on occasion to benefit from eachother’s strengths for profit.

For example, a foreign IT company aims at entering the US market and for that it joins forces with a U.S. based company for sale of its product. The foreign company then benefits from the domestic company’s governmental approval and business relationships in the industry. This is referred as an “international joint venture.”

An example for the small / business: Next to my car wash, a flower shop opened, they used unique kinds of flowers and had beautiful designs to their bouquets. They had a very tiny advertising budget.

I approached the owner and together we decided to join forces during weekends.

My clients have between 15 to 20 minutes wait while their car is being washed, it’s also customary to bring flowers home for the Sabbath- Every client of mine received a 15% discount on the bouquet of their choice. Every client referred to me through them, received a free air freshener for their car when washing it.

People responded amazingly to this action from both ends! This way they could “kill” two birds with one stone. It seems like a small action perhaps but then again, it’s not about creating a crazy campaign which you either have to spend a lot of money putting it together, or one that you loose money on just so you get new people in the door.

One of my clients is a real estate agent, I looked for ways for him to stand out from his competitors. He now offers in-house mortgage broker, insurance agent, a team of handyman and even movers. First consultation is always free. We identified a problem- When people rent or buy a home, they need to run around from one professional to another. Here it’s a selection of quality professionals under one roof and for a special price. Win win!

Offer the people what they need!

Take a way: Think about the needs of your customers and what problem can you help solve for them. That’s the key!

The next strategy adds another dimension to your marketing, I'm referring to Relationship marketing. What can I say, I'm a people person at heart :)

What is Relationship Marketing? Mari Smith defines it perfectly:

“Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and help you to build lifelong, profitable relationships with them.”

Relationship marketing is about forming long-term relationships with customers and not focus on one-time here and now sale.

The internet and social media offer great tools to accomplish this strategy. Think about simply asking your audience for feedback, allowing your audience to be a part of big decisions, run polls, take customer service to the next level and more.

Examples of Relationship Marketing collected by www.marketing-schools.org:

• Ikea – The Swedish furniture maker has a worldwide base of intensely loyal customers. When the company changed the font in their ubiquitous catalog, Ikea lovers took to the Internet to air their complaints. Rather than alienate their customers for a trivial reason, Ikea changed the font back in the next catalog.

• Direct Recruitment – The direct mail marketing firm sends out handwritten birthday cards to clients and associates every year. This simple, personal touch helps clients feel like Direct Recruitment cares about them as people rather than simply consumers.

• American Airlines – The airline maintains a comprehensive frequent flyer program that rewards customer loyalty with the promise of free flights, upgrades, and discounts.

This strategy is not about collaborting to launch a particular marketing campaign. Relationship marketing is a different kind of collaboration.

You can start by reaching out within your business community, engaging with business owners as well as customers.

Find a way to create win win situations which on the one hand, helps others and on the other hand, grows your business as a result.

Give first, the receiving will follow!

Let’s say you are a life and finance coach and you're looking to grow your business. To do so, you need to constantly enhance your reach to new people.

Take a look at your local community, which businesses can you add value to? What can you offer them that they need?

Is there a community center for example, you could approach the manager and offer to come in one afternoon a week. You will meet with people, explain what coaching is all about, let them experience a short session with you for free. Ask if you could also leave your flier and business cards behind, these two actions combined would be great exposure for you.

There are places you could offer to give a lecture about coaching, you could approach your local university and appear as a guest speaker when a relevant opportunity comes up.

Join fairs or trade shows for example, ask to have your own booth when a fair relevant to your business is in town. Show what you do, what tools are you using for coaching and most importantly, show you! Get personal.

Take a way- The sky is the limit! Be creative but most importantly, be social!

Depending on what type of business you own, think what you can offer to add value to businesses around, what could their clients need but are missing out on right now?

Let them sample your product or service or offer something of an educational value.

This way, you add value to that business while reaching and enhancing your own reputation, exposure, estblishing credibility with in your community and getting your name out there. You offer your help, people will take you on it mostly because you are starting a real relationship with them- long term!

It’s not just for a duration of sale! This will help build trust between both side as well lead to creating a community. These two goals are the foundation for relationship marketing. Its about shifting your focus from selling to serving!

This takes us to our next option- Refferal marketing!

It’s very simple- Your customers are happy with your product or service and customer service, think of a way to motivate them to talk about their experiences and recommend you to their network. They become your brand ambassadors but don’t forget- Make it worth their while!

Happy customers refer people to your business, in return they are rewarded in some way. Some offer a discount once new business comes in through a referal, some offer a bonus of some sort. It really depends on what kind of business you own and how much money is spent by a customer on average.

In my business I offered special discounts to people bringing a friend in with them physically. A special members club which people loved.

Our final strategy to help reach new audience and extend brand awareness is by collaborating with the top influencers in your industry.

Last but not least, have fun with your marketing!

So, are you using these strategies in your marketing plan yet? You should!

Feel free to add your comments, experiences and ideas below!

Sources and thanks to:

http://www.marismith.com/tenets-of-relationship-marketing-effectiveness/

http://www.marketing-schools.org/types-of-marketing/relationship-marketing.html

Regards,

Diti Asiag.

www.fromadifferentangle.com

 

 


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