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Think social! Social Media Management & Marketing Consultancy.


Basic Guidelines to #Facebook Advertising.

Posted by TDF2B on June 23, 2016 at 4:40 AM

Basic Guidelines to #Facebook Advertising.

There are a number of options available for brands to use to advertise on Facebook.


Boost a Post:


Boosting a post is very easy to do and available for any post on your page’s timeline. All you need to do is click Boost Post in the lower right corner of your post. When you click Boost Post, you have the option to choose either pushing the post to “People who like your page and their friends” or “People you choose through targeting.” You'll also be able to set your budget. Choose this option when your goal is to reach more members, already in your community. Keep in mind, targeting in this case is limited. When you choose a targeted boosted post, it’s typically to drive traffic to your website where you should have a strong call to action or purpose. As well as enhance your reach on Facebook.


Promote a Post:


Another way to push a post into the news feed is to use the Ads Manager or Power Editor to promote a post. The benefit of promoting a post is that you have more targeting, pricing and bidding options. To promote an organic post on your page go to your Ads manager and select Page Post Engagement. Use the drop-down menus to choose the page and the exact post you want to promote. When you click Continue, you'll see that the Page Post Engagement option gives you more targeting options and you can even use a conversion pixel if your post is sending traffic to your website where you've installed a conversion pixel.


Dark post:


Dark posts are basically unpublished posts that will not show on your timeline. These types of posts are good for people who are comfortable with Power Editor. So why use a dark post? One advantage is that it doesn’t appear on your page’s timeline. Your community will not see it as a regular update in their news feed, instead they'll see it only as an ad. That’s particularly handy if you're doing split testing for several types of posts and you don't want to inundate your audience with similar posts all in a row.


Take away: Many marketers are using the boost post option because it’s easy and accessible. It’s located right on your page’s timeline and can be done with two clicks. But it’s not always the best option to reach the perfect audience. I think that most people should be using the promoted post option because it allows more control over who sees your ad and how you pay for it.


Facebook ads:


There are two different options for creating a Facebook advertisement — the Ads manager or Power editor. Once you feel comfortable with creating Ads with the Ads creator, it could be time to move on to Power Editor. This tool has a handful of features not available in the Ads creator, such as:


Developing and advertising dark posts.

Filtering your view by campaign, ad set or any tag you create

Creating bulk advertisements with the ability to import and export excel docs

Using the Audiences selection to make “Saved Target Groups,” “Custom Audiences,” and “Lookalike Audiences”

Step 1- Choosing a Facebook Campaign Objective: Page Post Engagement. Page Likes- Get Page likes to grow your audience and build your brand. Clicks to Websites- Get people to visit your website. Website Conversions- Get people to perform certain actions on your site. App Installs- Get people to install your mobile or desktop app. App Engagement- Get people to use your desktop app. Event Responses- Increase attendance at your event. Offer Claims- Create offers for people to redeem in your store.


Step 2- Choosing Your Campaign Budget.


Step 3- Choosing Your Facebook Audience. Here lies the key to your ad success! Facebook has a fantastic ability to segment an audience. Here are a few ways you can segment an audience on Facebook: Location, age, interests, gender, languages, education level, relationship status, political views and whether or not they are connected to your page. Facebook also gives advertisers the ability to upload their own information in order to make Custom Audiences. With Custom Audiences you can target users by using email addresses, phone numbers, User IDs or people who have visited your site. You can then take these Custom Audiences and have Facebook create “Lookalike Audiences” based on the demographics they all share.


Step 4- Choosing a Placement for Your Ad. Facebook Newsfeed. Facebook Mobile News Feed & Facebook Right-Hand Column Advertisements.


Thanks for reading, feel free to contact me with any questions you might have- [email protected]


To your success!




Categories: Social Media, Marketing & Business

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