|Posted by TDF2B on June 23, 2016 at 4:45 AM|
How to run a #Facebook contest on your biz page, without breaking the rules!
Running a contest on Facebook is a good strategy to draw attention to your business, enhance your reach, reward fans and grow your database to assist your email marketing efforts. Who doesn't like getting something for free right?
Here is the problem I see on Facebook daily- Brands run contests while breaking all the rules possible set up by Facebook. The response I get from clients and business owners when I point this out to them? Everyone is doing it, no one follows the rules, and Facebook police doesn't exist..
Just because everyone is doing it, it doesn't mean you should follow! You should check the TOC before you post or interact on any platform. And it's TRUE- Facebook shuts pages daily due to breaking their TOC.
You might not see it but Facebook gives no warning, your page will be shut down and it might take time or you might be lucky and not caught. However, if you are caught it's over. I know it's tempting but considering how much time and effort goes into building a community online & growing your business, I don't think it's worth the risk.
The rules (most broken) you should follow:
1. Facebook does not allow using user's private timeline as a condition to enter contests. Think about these examples: SHARE this post / page on your timeline. TAG friends in this post to enter. LIKE this page to enter. All these are considered as using the private space of users and it isn't allowed- Don't do it!
** You can get creative and invite and encourage people to share & like if they wish to. It just can't be a condition.
** Tagging breaks another Facebook rule: "You must not inaccurately tag content or encourage users to inaccurately tag content." Meaning: Don't encourage people to tag themselves in photos if they aren’t in the photo.
2. A brand has to post in the original contest post the official entry rules, offer terms and eligibility requirements such age and residency restrictions ( you also have to comply with government rules with regards to prices offered), and you have to add a Facebook disclosure which is a complete release of Facebook by each entrant or participant. Users need to know the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
3. Asking users to upload YOUR page's cover image on to their own timeline to enter a contest. Nice trick but still very much against the rules.
This is actually just like tagging, it's in violation of another basic rule of using Facebook: "All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines."
Breaking the rules also doesn't assist your marketing efforts in general and your end goal in particular which is converting fans into paying customers.
This is why:
First off people might tag and share your post to try and get free stuff however, it will be deleted or hidden from their timeline soon after. No user will turn their timeline into a billboard for random businesses therefore, your content will not be visible to others. Secondly, people get very annoyed when brands and even their friends tag them in random images or posts, leading them to reporting it and increasing the chances of Facebook reacting to it. And thirdly, it looks unprofessional and not well thought out which is never a good reflection on a business.
Run a contest the right way, think it through so it benefits your business long run as well. For all the rules click: https://www.facebook.com/page_guidelines.php#promotionsguidelines
Have any questions? Drop me a line at: [email protected]